Privacy policy
Privacy Policy
Last updated: September 17, 2026
At FORTMAXX ("FORTMAXX", "we", "us", or "our"), we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit or use our website, place an order, communicate with us, or otherwise interact with our services.
Our online store is operated using Shopify.
By using our website or purchasing from FORTMAXX, you acknowledge that you have read this Privacy Policy. Where applicable law requires your consent for a particular use of your personal information, we will request that consent separately.
Nothing in this Privacy Policy limits or excludes any privacy or data protection rights that cannot legally be limited or excluded.
1. WHO WE ARE
FORTMAXX is operated by SOFTECH LTD, a company registered in the United Kingdom.
Company number: 17442219
Registered Office:
128 City Road
London
EC1V 2NX
United Kingdom
Email: support@fortmaxx.com
Telephone: +44 7411 203175
Website: https://fortmaxx.com/
For applicable data protection laws, SOFTECH LTD acts as the controller of personal information that we process for our own business purposes.
If you have questions about this Privacy Policy or how we process personal information, please contact us at support@fortmaxx.com.
2. PERSONAL INFORMATION WE COLLECT
Depending on how you interact with FORTMAXX, we may collect the following categories of personal information.
Contact Information
This may include:
-
Full name
-
Billing address
-
Shipping address
-
Email address
-
Telephone number
Order and Transaction Information
This may include:
-
Products purchased
-
Products viewed or added to your cart
-
Order number
-
Order history
-
Returns, refunds, exchanges, and cancellations
-
Shipping information
-
Transaction details
-
Payment status
Payment Information
Payments may be processed by third-party payment providers.
Depending on the payment method you choose, payment providers may process information such as payment card details, billing information, transaction identifiers, and payment confirmation.
FORTMAXX does not need to store your full payment card number when payment processing is handled by the applicable payment provider.
Account Information
If you create an account, we may collect:
-
Username
-
Password
-
Account preferences
-
Account settings
-
Other information associated with your account
Communications
When you contact us, we may collect the information you provide, including:
-
Email address
-
Order number
-
Message content
-
Attachments
-
Information necessary to resolve your request
Device and Technical Information
When you visit our website, certain information may be collected automatically, including:
-
IP address
-
Browser type
-
Device type
-
Operating system
-
Network information
-
Language preferences
-
Unique device or browser identifiers
-
Website activity and interaction information
Usage Information
We may collect information about how you interact with our website, including pages viewed, products viewed, searches, clicks, navigation, and other interactions.
3. HOW WE COLLECT PERSONAL INFORMATION
We may collect personal information from the following sources.
Directly From You
For example, when you:
-
Place an order
-
Create an account
-
Contact customer support
-
Subscribe to marketing communications
-
Submit a review
-
Complete a form
-
Communicate with us through our website or other channels
Automatically
Information may be collected automatically through cookies, pixels, tags, analytics technologies, and similar technologies when you use our website.
From Service Providers
We may receive information from service providers that help us operate our store, process transactions, provide analytics, provide customer support, or fulfill orders.
From Third Parties
We may receive information from payment providers, advertising platforms, social media platforms, logistics providers, fulfillment providers, or other business partners where permitted by law.
4. HOW WE USE YOUR PERSONAL INFORMATION
We use personal information for the following purposes.
A. Processing and Fulfilling Orders
We use your information to:
-
Process purchases
-
Confirm payments
-
Fulfill orders
-
Arrange shipping and delivery
-
Provide tracking information
-
Handle returns, refunds, exchanges, and replacements
-
Communicate with you about your order
Where UK or EU data protection law applies, the lawful basis may include performance of a contract and compliance with legal obligations.
B. Customer Support
We use personal information to:
-
Respond to questions
-
Investigate order issues
-
Handle complaints
-
Provide customer service
-
Communicate with you regarding your purchases
Where applicable, the lawful basis may include performance of a contract, legitimate interests, and compliance with legal obligations.
Our legitimate interests include providing effective customer support and managing our relationship with customers.
C. Website Operation and Improvement
We may use information to:
-
Operate our website
-
Maintain security
-
Understand how customers use our website
-
Improve products and services
-
Improve website performance
-
Personalize the shopping experience
Where applicable, the lawful basis may include legitimate interests and consent.
Our legitimate interests include operating, securing, improving, and developing our business and website.
D. Marketing and Advertising
Where permitted by law, we may use personal information to:
-
Send promotional emails
-
Send marketing communications
-
Display advertisements
-
Measure advertising performance
-
Understand customer interests
-
Provide personalized advertising
-
Conduct remarketing or similar advertising activities
Where consent is required by law, we will obtain consent before carrying out the applicable processing.
You can unsubscribe from promotional emails at any time by using the unsubscribe link included in the communication.
Where applicable, the lawful basis may be consent or legitimate interests, depending on the type of marketing and the applicable law.
E. Fraud Prevention and Security
We may process information to:
-
Detect fraud
-
Prevent unauthorized transactions
-
Protect our website
-
Protect customers
-
Investigate suspicious activity
-
Maintain the security of our systems
Where applicable, the lawful basis may include legitimate interests and compliance with legal obligations.
F. Legal and Regulatory Compliance
We may process personal information to:
-
Comply with applicable laws
-
Respond to lawful requests from authorities
-
Maintain business records
-
Resolve disputes
-
Enforce our terms and policies
-
Establish, exercise, or defend legal claims
The lawful basis may include compliance with legal obligations and legitimate interests.
5. WHO WE SHARE PERSONAL INFORMATION WITH
We may share personal information with trusted third parties where necessary to operate FORTMAXX, process orders, provide our Services, or comply with applicable law.
Shopify
Our online store is powered by Shopify.
Shopify processes information necessary to operate our online store and provide its services.
For more information about Shopify's privacy practices, please visit:
https://www.shopify.com/legal/privacy
Payment Providers
We may share information with payment providers to process payments, prevent fraud, and complete transactions.
The applicable payment provider may have its own privacy policy governing its processing of your information.
Fulfillment and Logistics Providers
FORTMAXX uses third-party fulfillment and logistics providers, including applicable fulfillment or shipping partners, to process and ship customer orders.
When necessary to fulfill your order, we may provide these providers with information such as:
-
Customer name
-
Shipping address
-
Telephone number
-
Email address
-
Order details
-
Product information
-
Shipping information
This information is used to fulfill, ship, track, and support your order.
Shipping Carriers
We may share necessary information with shipping carriers, postal services, and delivery partners to deliver your order and provide tracking.
Analytics and Technology Providers
We may use third-party providers for:
-
Website analytics
-
Performance monitoring
-
Customer support
-
Cloud services
-
Security
-
Marketing
-
Advertising
Advertising and Marketing Partners
Where permitted by applicable law, we may share or allow certain information to be processed by advertising and marketing providers for measurement, personalization, and targeted advertising.
Depending on where you live, you may have the right to opt out of certain forms of sharing or targeted advertising.
You can manage applicable data-sharing preferences through the privacy and cookie controls available on our website, where supported.
Legal and Regulatory Authorities
We may disclose personal information where reasonably necessary to:
-
Comply with applicable law
-
Respond to legal requests
-
Protect our rights
-
Prevent fraud
-
Protect the safety of customers or others
-
Investigate unlawful activity
Business Transfers
If FORTMAXX or SOFTECH LTD is involved in a merger, acquisition, restructuring, sale of assets, financing, bankruptcy, or similar business transaction, personal information may be transferred as part of that transaction, subject to applicable law.
6. RELATIONSHIP WITH SHOPIFY
FORTMAXX's website and online store are powered by Shopify.
Shopify may collect and process information about your use of our store to provide, maintain, secure, and improve its services.
Information submitted through our store may be transmitted to Shopify and other service providers, including providers located in countries other than your country of residence.
Shopify may also process information for certain Shopify services and features according to Shopify's own policies and terms.
For more information about Shopify's processing of personal information, please review:
https://www.shopify.com/legal/privacy
You may also use Shopify's Privacy Portal where applicable:
7. COOKIES AND SIMILAR TECHNOLOGIES
FORTMAXX and our service providers may use cookies, pixels, tags, scripts, and similar technologies.
These technologies may be used to:
-
Keep the website functioning
-
Remember preferences
-
Maintain shopping carts
-
Understand website traffic
-
Analyze website performance
-
Improve our Services
-
Measure advertising
-
Provide personalized advertising where permitted
Some cookies are necessary for the operation of the website.
Where required by law, we will request consent before placing or using non-essential cookies or similar technologies.
You may be able to manage cookie preferences through your browser or through the cookie controls provided on our website.
Please note that disabling certain cookies may affect website functionality.
8. DATA SHARING AND TARGETED ADVERTISING OPT-OUT
Depending on applicable privacy laws, you may have the right to opt out of certain processing that constitutes the "sale" or "sharing" of personal information or targeted advertising.
Where supported by applicable law and our technology providers, FORTMAXX may recognize the Global Privacy Control (GPC) signal.
Where applicable, available opt-out controls will be provided through our website or the relevant privacy settings.
9. INTERNATIONAL DATA TRANSFERS
Because FORTMAXX uses Shopify, payment providers, fulfillment partners, logistics providers, technology providers, and other service providers, your personal information may be transferred to, stored in, or processed in countries outside the country where you live.
These countries may include the United Kingdom, United States, European countries, China, or other countries where our service providers operate.
Where UK or EU data protection laws apply, we will use appropriate safeguards for international transfers where required by applicable law.
These safeguards may include:
-
Adequacy decisions
-
Standard Contractual Clauses
-
UK-approved transfer mechanisms
-
Other legally recognized safeguards
You may contact us if you would like further information about applicable transfer safeguards.
10. DATA RETENTION
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
The retention period depends on factors including:
-
The purpose for which the information was collected
-
Whether we need the information to provide Services
-
Whether we have an ongoing customer relationship
-
Legal, accounting, tax, and regulatory requirements
-
The need to resolve disputes
-
The need to enforce agreements
-
Fraud prevention and security requirements
When personal information is no longer required, we will delete it, anonymize it, or securely dispose of it where reasonably practicable and permitted by law.
11. DATA SECURITY
We take reasonable technical and organizational measures to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
You should also take reasonable steps to protect your account credentials and avoid sharing passwords or sensitive information through unsecured channels.
12. CHILDREN'S PRIVACY
Our Services are not intended for children who are not legally permitted to make purchases or use the Services independently under applicable law.
We do not knowingly collect personal information from children in circumstances where such collection is prohibited by applicable law.
If you believe that a child has provided us with personal information in circumstances where collection is not permitted, please contact us at:
We will take appropriate steps to investigate and delete the information where required by law.
13. YOUR PRIVACY RIGHTS
Depending on where you live and the applicable law, you may have some or all of the following rights.
Right of Access
You may have the right to request a copy of the personal information we hold about you.
Right to Correction
You may have the right to request correction of inaccurate or incomplete personal information.
Right to Deletion
You may have the right to request deletion of your personal information, subject to applicable legal exceptions.
Right to Restrict Processing
You may have the right to request restriction of certain processing.
Right to Object
You may have the right to object to certain processing, including processing based on legitimate interests and, where applicable, direct marketing.
Right to Data Portability
You may have the right to receive certain personal information in a structured, commonly used, and machine-readable format.
Right to Withdraw Consent
Where we rely on consent, you may withdraw your consent at any time.
Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.
Right to Opt Out of Marketing
You can unsubscribe from promotional emails at any time using the unsubscribe link included in our marketing emails.
You may continue to receive transactional or service-related communications, such as order confirmations and shipping updates.
14. UK AND EUROPEAN ECONOMIC AREA RIGHTS
If you are located in the United Kingdom or European Economic Area, you may have additional rights under applicable data protection laws.
These may include rights relating to:
-
Access
-
Rectification
-
Erasure
-
Restriction
-
Objection
-
Data portability
-
Withdrawal of consent
Where processing is based on legitimate interests, you may have the right to object to that processing in accordance with applicable law.
Where processing is based on consent, you may withdraw that consent.
You may exercise applicable rights by contacting us using the information in the Contact section below.
15. AUTOMATED DECISION-MAKING AND PROFILING
We may use automated technologies for purposes such as analytics, personalization, advertising, fraud detection, and website optimization.
Where applicable law provides rights regarding solely automated decision-making or profiling that produces legal or similarly significant effects, we will provide the rights and safeguards required by law.
16. HOW TO EXERCISE YOUR RIGHTS
To submit a privacy request, contact us at:
Please clearly describe:
-
Your name
-
The email address associated with your account or order
-
The nature of your request
-
Any information that may help us identify the relevant records
We may need to verify your identity before completing certain requests, as permitted or required by law.
We will respond within the timeframe required by applicable law.
17. AUTHORIZED AGENTS
Where applicable law permits, you may authorize another person to submit a privacy request on your behalf.
We may require evidence that the person is authorized to act on your behalf and may need to verify your identity.
18. COMPLAINTS
If you have concerns about how FORTMAXX processes your personal information, please contact us first:
If you are located in the UK or EEA and believe your privacy rights have been violated, you may also have the right to lodge a complaint with your applicable data protection supervisory authority.
For EEA supervisory authorities, information is available through:
https://edpb.europa.eu/about-edpb/about-edpb/members
For UK data protection matters, the relevant supervisory authority is generally the:
Information Commissioner's Office (ICO)
19. THIRD-PARTY WEBSITES
Our website may contain links to third-party websites, applications, social media platforms, or services.
FORTMAXX does not control the privacy practices of third parties.
If you follow a link to a third-party website, we recommend reviewing that third party's privacy policy before providing personal information.
20. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect:
-
Changes to our business
-
Changes to our Services
-
Changes to our technology providers
-
Changes to applicable laws
-
Changes to our data processing practices
When we update this Privacy Policy, we will change the "Last updated" date at the top of the policy.
Where required by law, we will provide additional notice of material changes.
21. CONTACT US
If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact us:
FORTMAXX
Operated by SOFTECH LTD
Company number: 17442219
Registered Office:
128 City Road
London
EC1V 2NX
United Kingdom
Email: support@fortmaxx.com
Telephone: +44 7411 203175
Website: https://fortmaxx.com/
FORTMAXX
Footwear · Bags · Accessories · Lifestyle